报告主题： Combat greenwashing in the era of Industry 4.0（工业4.0时代的反绿色清洗）

报告时间：2023年5月12日（周五）下午2：00

报告地点：旭日楼306教室

主持人：沈滨 教授

报告人：幸新杰 副教授

报告简介：

While greenwashing keeps vandalising the prosperity of green market, corroding its reputation, we witness the possibility of harness technological advancements from Industry 4.0 to curb its barbaric growth. However, the associated implementation will inevitably bring in a series of ‘side-effects’ including high investment cost, unbalanced technological literacy and market inertia etc., resulting in strategical decision-makings in a cross-road. Accordingly, we develop a game-theoretic model to study greenness competition between a green company and a brown company with the consideration of adopting industry 4.0-based solutions. We bring in the important parameters to mimic the features of this technology and our findings reveal insightful messages for both industrial practitioners as well as regulatory bodies.

报告人简介：

Xinjie (Daniel) Xing is currently an associate professor at the University of Liverpool Management School. He has obtained his PhD degree from the Management School University of Liverpool with research focus on improving tank container operators' profitability from better container network designing, more effective job fulfillment decision-making and more cost-effective empty container repositioning. Prior to his studies in England, Daniel has served at several different companies, such as Toyota, SpecTec (a shipping management consultant), for nearly four years in China. His education and industrial background has effectively support him to link his research with real-time business. Daniel’s research lies in the maritime logistics, road transport, and supply chain management particularly with blockchain applications. Owing to his expertise in blockchain research, Daniel is currently serving as an advisory board member of the UK All-Party Parliamentary Groups on Web 3.0 and Metaverse. His research has been published in various refereed journals such as European Journal of Operational Research, International Journal of Operations and Production Management, Transportation Research Part E: Logistics and Transportation Review and Annals of Operations Research etc.